Philosophy
How the studio got here, and what I care about now.
1 2019
When I started in 2019, I was making for a moment we all seemed to be in. Everything felt too much and too fast, and what people needed was to stop: run a bath, look after their bodies and, for once, their brains. Care felt like something you did on your own, a way back to yourself.
2 2020
Then 2020 happened, and the world has moved on a lot since. We did stop. Plenty of us got better at slowing down. And all that space made room for something else: play, making things just for the sake of making them, and wanting to be around other people again.
3 Now
That’s where the studio is now. I still make things to help your body and brain reset, because you can’t create from a crowded brain. But I’m far more interested in what comes after the reset. Throwing the studio door open. Making things with your hands, getting them wrong, trying again. Being in a room with other people. Feeling the real world rather than the one on a screen.
4 Real things
I rely on things I can see and touch (if it isn’t in front of me, it basically doesn’t exist), and that’s a lot of why I make what I make. A balm by the bed, a necklace you can spin between your fingers, a cup that sits nicely in your hand. Small, real things that live in your day.
5 Human made
And with everything moving so fast towards machine-made, shiny and AI, I think the human part matters more than ever. The handmade, the imperfect, the slightly wonky. Things a person actually made, for people to use and share.
6 Responsibility
Care goes beyond the object itself. Materials are sourced thoughtfully, and packaging is kept as minimal and recyclable as I can make it. It’s something I keep refining as the studio grows.
